How anyone can succeed at networking. Do you really enjoy networking? We're all told we should network. But what if you find it hard to talk to people? What if you'd rather not go networking at all? Imagine you didn't fear networking...the rewards would be immense. You'd build better relationships, meet new clients, and bring in more new business. Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Ireland's biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same. The Unnatural Networker will help you to: have confidence to network; build a better business by developing an effective networking strategy; remove the fear, so you can actually enjoy networking; generate more business through networking.