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The Rules of Contagion: Why Things Spread - and Why They Stop [9781788160193]

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Why do some ideas take off - and others fail to spread? Why are some diseases predictable, and others swamped in uncertainty? And what about the outbreaks that never happen at all?

We live in a world that's more connected than ever before. But even as we see our lives being shaped by the spread of ideas, trends - and even diseases - we sometimes struggle to grasp how it actually works.

Outbreaks seem to be driven by randomness and hidden laws, and in order to understand them, we need to start thinking like mathematicians.

Here, epidemiologist Adam Kucharski reveals how new mathematical approaches are transforming what we know about contagion - from the revolutionary initiatives that helped tackle gun violence in Chicago to the truth behind the spread of fake news.

And along the way, he'll explain how innovations and emotions can spread through our friendship networks, what STDs can tell us about banking, and why some outbreak predictions go badly wrong.

AUTHOR: Adam Kucharski is an associate professor at the London School of Hygiene and Tropical Medicine, working on global outbreaks such as the Ebola epidemic and the Zika virus. He is a TED fellow and winner of the 2016 Rosalind Franklin Award Lecture and the 2012 Wellcome Trust Science Writing Prize. He has written for the Observer, Financial Times, Scientific American, and New Statesman. He is the author of The Perfect Bet: How Science and Maths Are Taking the Luck Out of Gambling.

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SKU:
9781788160193
ISBN13:
9781788160193
Availability:
Not currently available.
Author:
Adam Kucharski
Publisher:
Wellcome Collection
Publication:
13-Feb-2020
Format:
Hardback
Pages:
352
Weight:
800 Grams
The Mirror and the Light cover

The Mirror and the Light [9780007480999]

SHORTLISTED FOR THE WOMEN'S PRIZE FOR FICTION 2020 The long-awaited sequel to Wolf Hall and Bring Up the Bodies, the stunning conclusion to Hilary Ma…

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