This website uses cookies for analytical and functional purposes.

Trustpilot
MENU
Need Help?
Compare Selected 0

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand [9780060007737]

(No reviews yet) Write a Review

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


AUTHOR: Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer. Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
more
less
Free UK Delivery
rrp: £11.99
£11.39
(You save £0.60 )
Availability:
Delivery Usually In 6-10 Working Days
Add to Wish List
SKU:
9780060007737
ISBN13:
9780060007737
Availability:
Delivery Usually In 6-10 Working Days
Author:
Al Ries
Publisher:
HarperBusiness
Publication:
20-Mar-2011
Format:
Paperback
Pages:
272
Weight:
361 Grams
Feast: Food of the Islamic World cover photo

Feast: Food of the Islamic World [9781526602862]

A sweeping culinary journey across the Islamic world, and a celebration of its most iconic recipes. A diverse and rich culinary tradition has evolv…

rrp: £45.00
£30.49
Add to Cart
Delivery Usually In 6-10 Working Days
Comptoir Libanais Express cover photo

Comptoir Libanais Express [9781848094413]

'Comptoir Express is about those times when I need to race around the kitchen and prepare great food in a hurry. Inspired by the best dishes and ingre…

rrp: £20.00
£13.30
Add to Cart
Delivery Usually In 6-10 Working Days