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Start with Why: How Great Leaders Inspire Everyone to Take Action [9780241958223]

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The TED Talks sensation, and the book for anyone who wants to inspire others, or to be inspired.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters why you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

 


AUTHOR: Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on TED.com, with more than 30.5 million views.
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SKU:
9780241958223
ISBN13:
9780241958223
Availability:
Not currently available.
Author:
Simon Sinek
Publisher:
Penguin Books Ltd
Publication:
06-Oct-2011
Format:
Paperback
Pages:
256
Weight:
800 Grams
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