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  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World [9780062273062]

    When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign t…

    rrp: £19.99
    £18.25
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    Delivery Usually In 6-10 Working Days
  • The Attention Merchants: The Epic Struggle to Get Inside Our Heads cover photo

    The Attention Merchants: The Epic Struggle to Get Inside Our Heads [9781782394853]

    'Profoundly important. Attention itself has become the currency of the information age . . . We allow it to be bought and sold at our peril.' - James …

    rrp: £9.99
    £9.49
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    Delivery Usually In 6-10 Working Days
  • The Challenger Sale: How to Take Control of the Customer Conversation cover photo

    The Challenger Sale: How to Take Control of the Customer Conversation [9780670922857]

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales succes…

    rrp: £14.99
    £10.39
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    Delivery usually in 2-6 working days.
  • How to Sell: Recipes for Retail cover photo

    How to Sell: Recipes for Retail [9781785032837]

    Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from …

    rrp: £10.00
    £7.06
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    Delivery Usually In 6-10 Working Days
  • Married to the Brand: Why Consumers Bond with Some Brands for Life cover photo

    Married to the Brand: Why Consumers Bond with Some Brands for Life [9781595620057]

    Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs,…

    rrp: £16.99
    £15.11
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    Delivery Usually In 6-10 Working Days
  • Ogilvy on Advertising cover photo

    Ogilvy on Advertising [9781853756153]

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice t…

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    £14.41
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    Delivery Usually In 6-10 Working Days
  • Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It cover photo

    Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [9780241363669]

    Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is jus…

    rrp: £14.99
    £10.39
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    Delivery usually in 2-6 working days.
  • The Automatic Customer: Creating a Subscription Business in Any Industry cover photo

    The Automatic Customer: Creating a Subscription Business in Any Industry [9780241247006]

    In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your busines…

    rrp: £9.99
    £7.21
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    Delivery usually in 2-6 working days.
  • 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World cover photo

    100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World [9780749482671]

    Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 …

    rrp: £19.99
    £19.42
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    Delivery Usually In 6-10 Working Days
  • 50 Ways to Make Google Love Your Website cover photo

    50 Ways to Make Google Love Your Website [9781905211258]

    Google is now a dominant force on the internet, guiding millions of searches and online purchases every day. Understanding how it works and how to mak…

    rrp: £9.99
    £8.11
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    Delivery Usually In 6-10 Working Days
  • A Crash Course in Email Marketing for Small and Medium-Sized Businesses cover photo

    A Crash Course in Email Marketing for Small and Medium-Sized Businesses [9781908003713]

    Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing cont…

    rrp: £9.99
    £9.41
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    Delivery Usually In 6-10 Working Days
  • Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information cover photo

    Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information [9780062215673]

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mi…

    rrp: £18.99
    £17.47
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    Delivery Usually In 6-10 Working Days
  • Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques cover photo

    Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques [9780749477158]

    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and sc…

    rrp: £29.99
    £27.66
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    Delivery Usually In 6-10 Working Days
  • Advertising Outdoors: Watch This Space! cover photo

    Advertising Outdoors: Watch This Space! [9780714843865]

    Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outd…

    rrp: £24.95
    £22.04
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    Delivery Usually In 6-10 Working Days
  • Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques cover photo

    Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques [9780749479558]

    The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there…

    rrp: £19.99
    £19.42
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    Delivery Usually In 6-10 Working Days
  • Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level cover photo

    Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level [9781401958794]

    Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) …

    rrp: £12.99
    £9.82
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    Delivery Usually In 6-10 Working Days
  • Authentic Selling: How to Boost Your Sales Performance by Being Yourself cover photo

    Authentic Selling: How to Boost Your Sales Performance by Being Yourself [9781909623989]

    Boost your sales performance by coaching your clients through an authentic, respectful and empathetic journey to success. Be proud of being a seller b…

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    £14.41
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    Delivery Usually In 6-10 Working Days
  • Auto Brand: Building Successful Car Brands for the Future cover photo

    Auto Brand: Building Successful Car Brands for the Future [9780749469290]

    The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in t…

    rrp: £14.99
    £14.24
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    Delivery Usually In 6-10 Working Days
  • B2B Customer Experience: A Practical Guide to Delivering Exceptional CX cover photo

    B2B Customer Experience: A Practical Guide to Delivering Exceptional CX [9780749481858]

    B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business real…

    rrp: £19.99
    £19.42
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    Delivery Usually In 6-10 Working Days
  • B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement cover photo

    B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement [9780749481063]

    B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and …

    rrp: £19.99
    £19.42
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    Delivery Usually In 6-10 Working Days