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Mindf*ck: Inside Cambridge Analytica's Plot to Break the World [9781788164993]

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What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates.

The political crime of the century had just taken place - the weapon had been tested - and nobody knew. 

MindF*ck” demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies… And his personal story, woven into the book’s narrative, illustrates the confusion of our current political era as well as the challenge to Wylie’s fellow members of the social media generation as they seek identities real and imagined, physical and virtual…He makes clear how important the virtual world is to personal identity for his generation and those that follow.” Washington Post 

 

AUTHOR: Christopher Wylie has been called the millennials' first great whistleblower and a pink-haired, nose-ringed oracle sent from the future. He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever.

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SKU:
9781788164993
ISBN13:
9781788164993
Availability:
Delivery usually in 2-6 working days.
Author:
Profile Books
Publisher:
Profile Books Ltd
Publication:
08-Oct-2019
Format:
Hardback
Pages:
288
Weight:
572 Grams
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