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Marketing for Scientists: How to Shine in Tough Times [9781597269940]

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It's a tough time to be a scientist: universities are shutting science departments, funding organisations are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists , he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that marketing can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists , he distills the strategies needed to keep pace in a Web 2.0 world.
AUTHOR: "Marc J. Kuchner is a staff scientist at NASA's Goddard Space Flight Center. He has contributed to more than 100 research papers and published articles in journals including the Astrophysical Journal, Nature, and Astrobiology."
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SKU:
9781597269940
ISBN13:
9781597269940
Availability:
Delivery Usually In 5-10 Working Days
Author:
Marc J. Kuchner
Publisher:
Shearwater Books,US
Publication:
30-May-2012
Format:
Paperback
Pages:
248
Weight:
400 Grams
Marilyn: in the Flash cover photo

Marilyn: in the Flash [9780062389701]

A stunning collection of hundreds of rare and unseen photographs, behind-the-scenes notes, and interviews chronicling the media's lifelong love affair…

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