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Good Company: How to Build a Business without Losing Your Values [9781786497208]

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In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.

What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR Agencies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.


AUTHOR: Julietta Dexter founded The Communications Store in 1995 with GBP600 and two clients. Two decades since, TCS has become the premiere strategic brand development, communications and PR company in the UK and US for the world's best brands in fashion, beauty and lifestyle. It has offices in London, New York and Los Angeles - and in 2017 was named as one of the Sunday Times Top 100 Small Companies to Work For.
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SKU:
9781786497208
ISBN13:
9781786497208
Availability:
Pre-Order. Publishes 02-Apr-2020
Author:
Julietta Dexter
Publisher:
Atlantic Books
Publication:
02-Apr-2020
Format:
Paperback
Pages:
304
Weight:
800 Grams
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