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Go Fund Yourself: What Money Means in the 21st Century, How to be Good at it and Live Your Best Life [9781838931100]

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As heard on BBC Radio 4's Start The Week.

'The financial game-changer' Marie Claire.

'A brilliant voice in modern finance' Stylist.

Go Fund Yourself isn't about cutting back on coffee or walking to work, and it definitely isn't about becoming a bazillionaire overnight (sorry). I don't believe in telling you what you should and shouldn't spend your money on and, sadly, get rich quick schemes are a load of BS. Instead, it combines time-tested, expert advice with fresh insights into how money works today and how you can earn, spend and invest your way towards living your best life.

Through the lens of five topics - Learn it, Earn it, Start it, Spend it and Invest it - it covers all the essentials that we should have been taught at school, but weren't. From setting up a system to get you out of debt faster, to simple budgeting hacks. It also investigates the big financial challenges and opportunities we face today, from what the #RichKidsofInstagram have to do with you and your money, why spending no longer means owning and how being open about our finances could make us all richer.

And, most importantly, it helps you take action, with helpful exercises and the 'GFY Money Plan'; a step by step guide to the seven most important financial moves you can make for your life.


Alice Tapper is the founder of Go Fund Yourself, an online platform and community which makes personal finance relatable. She also works with start-ups and financial institutions to help them develop new products and communications. Previously, Alice was a management consultant. She has a degree in Economics and an MSc in Behavioural Economics.

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Alice Tapper
Head of Zeus
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