The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress. Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.
AUTHOR: Samata Pattinson is an award-winning womenswear designer, author and producer with her own fashion label, Samata. In 2011 she won Suzy Amis Cameron's international Red Carpet Green Dress competition to create a red carpet gown from sustainable materials. Samata is now the Global Campaign Director of Red Carpet Green Dress, working between Los Angeles, New York and London, with international brands including Vivienne Westwood, Reformation and Stella McCartney. Listed by Red magazine as `one to watch' in their `Top 20 women under the age of 30' in 2011, Samata is also a guest lecturer at a number of fashion colleges including the London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cison. In 2016 Samata produced and narrated the short video Designing Change alongside Suzy Amis Cameron.