This website uses cookies for analytical and functional purposes.

Trustpilot
MENU
Need Help?
Compare Selected 0

Fascinate: How to Make Your Brand Impossible to Resist [9780062206480]

(No reviews yet) Write a Review
Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book.
more
less
Free UK Delivery
rrp: £20.00
£15.33
(You save £4.67 )
Availability:
Delivery Usually In 6-15 Working Days
Add to Wish List
SKU:
9780062206480
ISBN13:
9780062206480
Availability:
Delivery Usually In 6-15 Working Days
Author:
Sally Hogshead
Publisher:
HarperBusiness
Publication:
02-Jun-2016
Format:
Hardback
Pages:
352
Weight:
499 Grams
Fars-nama of Ibnu l-Balkhi cover photo

Fars-nama of Ibnu l-Balkhi [9780906094341]

This description of the province of Fars, was written around the beginning of the 12th century A.D. The author cites his qualifications for it I was …

rrp: £25.00
£22.69
Add to Cart
Delivery Usually In 6-15 Working Days
Farnsworth's Classical English Rhetoric cover photo

Farnsworth's Classical English Rhetoric [9781567925524]

Masters of language can turn unassuming words into phrases that are convincing, effective, and memorably beautiful. Lincoln and Churchill had this pow…

£17.47
Not currently available.
Fascism and Dictatorship: The Third International and the Problem of Fascism cover photo

Fascism and Dictatorship: The Third International and the Problem of Fascism [9781786635815]

The resurgence of the far right across Europe and the emergence of the alt-right in the US have put the question of fascism urgently back on the age…

rrp: £12.99
£10.97
Add to Cart
Delivery Usually In 6-15 Working Days
Fashion and Psychoanalysis: Styling the Self cover photo

Fashion and Psychoanalysis: Styling the Self [9781350145061]

In this innovative new book, Alison Bancroft re-examines significant moments in twentieth century fashion history through the focal lens of psychoanal…

rrp: £18.99
£18.09
Add to Cart
Delivery Usually In 6-15 Working Days
Farsighted: How We Make the Decisions that Matter the Most cover photo

Farsighted: How We Make the Decisions that Matter the Most [9781473693661]

Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the…

rrp: £10.99
£9.61
Add to Cart
Delivery Usually In 6-15 Working Days
Fashion and Textile Design with Photoshop and Illustrator: Professional Creative Practice cover photo

Fashion and Textile Design with Photoshop and Illustrator: Professional Creative Practice [9781350108363]

Fashion and Textile Design with Photoshop and Illustrator is a step-by-step guide to two essential tools for textile and fashion designers. Adobe Phot…

rrp: £37.99
£32.63
Add to Cart
Delivery Usually In 6-15 Working Days
Fashion and Sustainability cover photo

Fashion and Sustainability [9781856697545]

This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it. Sustainability …

rrp: £24.99
£22.68
Add to Cart
Delivery Usually In 6-15 Working Days
Fantastical Cakes: Incredible Creations for the Baker in Anyone cover photo

Fantastical Cakes: Incredible Creations for the Baker in Anyone [9780762463435]

Baking and decorating a cake can be a challenge, and when the end result doesn't taste as good as it looks, a big disappointment! Author and seasoned …

rrp: £25.00
£19.75
Add to Cart
Delivery Usually In 6-15 Working Days
Fantastic Beasts: The Magizoologist's Discovery Case cover photo

Fantastic Beasts: The Magizoologist's Discovery Case [9780762464418]

Inspired by the Hogwarts textbook written by J.K. Rowling's character Newt Scamander, Fantastic Beasts and Where to Find Them takes fans to a new era …

rrp: £35.00
£31.18
Add to Cart
Delivery Usually In 6-15 Working Days
Farsighted: How We Make the Decisions that Matter the Most cover photo

Farsighted: How We Make the Decisions that Matter the Most [9781473693463]

Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the…

rrp: £20.00
£18.04
Add to Cart
Delivery usually in 2-6 working days.