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Bear Markets and Beyond: A bestiary of business terms [9781911622468]

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Unicorns, narwhals, yaks, cows and civets - what have all these creatures got to do with your hard-earned cash?

Well, far more than you would think at first glance. They are all beasts that appear in the global economic ecosystem. They pop up as warnings, messages, signals and useful analogies in order to help us navigate what can sometimes be a confusing, closed-off world.

In this book, BBC journalists Dhruti Shah and Dominic Bailey guide you through the confusing world of business jargon with a bold, graphic bestiary. As well as more familiar terms such as piggy bank, loan sharks and rat race, there are alligator spreads - which occur when an investor will never be able to make a profit on their transactions, or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover. There is even the memorable honorific of 'vampire squid' given to Goldman Sachs.

The jargon of the business world is a code but this illustrated guide is here to take you on a safari - seeking out ants, zebras and a whole lot more - and helping you to understand them. You wouldn't want to enter a bear pit unprepared, so keep this guide to the animals of the financial jungle to hand.

AUTHOR: Dhruti Shah is an award-winning journalist with more than a decade's experience at the BBC. She studied English at Oxford University before embarking on a career in journalism. She trained on local newspapers before making the jump to international news. She has a reputation for unearthing unusual and underreported stories stemming a wide beat. She is an Ochberg Fellow at the Dart Centre for Trauma Journalism at Columbia University, New York and a Rotary International Peace Fellow. Dominic Bailey is a creative journalist with 20 years' experience working for the BBC News website where he is now part of the specialist Visual Journalism department. He helps create infographics, interactives and animations to explain, enhance and promote the day's biggest news stories. He started out on local newspapers in the south of England before reporting on national and international news for the BBC.

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