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Aquatic Center Marketing [9781492526261]

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Managers and marketing personnel of aquatic centers and facilities, water parks, and aquatic clubs, as well as lakefront operators and park district superintendents.


Judith Leblein Josephs has more than 40 years of experience working in a variety of roles related to aquatic facility management. She is a featured speaker at state, national, and international aquatics conferences and training seminars and has a knack for making learning a memorable and enjoyable event.

After 20 years in the public sector, Josephs was with Water Technology Inc. for 12 years as their marketing and operations consultant. She has served as an operations coach for dozens of facilities of all sizes, both municipal and privately owned properties, and in 2006, she formed her own consulting business, Judith Leblein Josephs Enterprises LLC. She has clients across the country, including the City of Providence, Rhode Island, and all of the aquatic venues for the Salvation Army Eastern Territory.

Josephs knew that she would someday return to the public sector, and in 2007 she was recruited by the City of Summit, New Jersey, to serve as their director of community programs. She had a role on the design team that renovated the community pool, now known as the Summit Family Aquatic Center. Recognized with Aquatics International's 2014 Best of Marketing Award, the Summit Family Aquatic Center's mascot, Shark Diddy, graced the cover of the magazine.

Josephs' specialty in marketing, promotions, and television and radio production has proven quite valuable to all of her employers and clients. She has an unprecedented 12-time record of winning the Speaker of the Year distinction from the World Waterpark Association (WWA), and she was inducted into the WWA Hall of Fame in 2003. In addition to numerous WWA Splash Marketing Awards and Industry Innovation Awards, she received the WWA Board of Director's Award in 2011.

She has also helped launch hundreds of new aquatic venues as the instructor of WWA's Ready, Set, Go! A Guide to Getting Started program. Her how-to lists and articles published in major industry publications are used by aquatic operators worldwide.

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Judith Leblein Josephs
Human Kinetics
454 Grams
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