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50 Management Ideas You Really Need to Know [9781780875835]

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In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
AUTHOR: Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.
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SKU:
9781780875835
ISBN13:
9781780875835
Availability:
Delivery Usually In 6-15 Working Days
Author:
Edward Russell-Walling
Publisher:
Quercus Publishing
Publication:
02-Aug-2012
Format:
Paperback
Pages:
240
Weight:
248 Grams