This website uses cookies for analytical and functional purposes.

January Sale NOW ON!
Trustpilot
MENU
Need Help?
Compare Selected 0

23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication [9789063695187]

(No reviews yet) Write a Review
23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as How do I create a strong brand story? , What are the effects of serious gaming? , How can we use VR in our communication? , How do consumers process emotional stories? and Is persuasion profiling unethical? . The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
AUTHOR: Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist at one of Netherlands' top advertising agencies N=5, in Amsterdam. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.
more
less
Free UK Delivery
rrp: £29.99
£25.89
(You save £4.10 )
Availability:
Delivery Usually In 6-10 Working Days
Add to Wish List
SKU:
9789063695187
ISBN13:
9789063695187
Availability:
Delivery Usually In 6-10 Working Days
Author:
Paul Ketelaar
Publisher:
BIS Publishers B.V.
Publication:
15-Jul-2019
Format:
Paperback
Pages:
256
Weight:
400 Grams
21st-Century Yokel cover photo

21st-Century Yokel [9781783524563]

21st-Century Yokel explores the way we can be tied inescapably to landscape, whether we like it or not, often through our family and our past. It's no…

rrp: £16.99
£11.94
Add to Cart
Delivery Usually In 6-10 Working Days
21st Century Tank Girl cover photo

21st Century Tank Girl [9781782766612]

Originally published in 2014 by Action Alley. Berwick upon Tweed.

rrp: £16.99
£15.94
Add to Cart
Delivery Usually In 6-10 Working Days
Pitching Ideas: Make People Fall in Love with Your Ideas cover photo

Pitching Ideas: Make People Fall in Love with Your Ideas [9789063695293]

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies…

rrp: £14.99
£14.41
Add to Cart
Delivery Usually In 6-10 Working Days
How to Survive the Organizational Revolution: A Guide to Agile Contemporary Operating Models, Platforms and Ecosystems cover photo

How to Survive the Organizational Revolution: A Guide to Agile Contemporary Operating Models, Platforms and Ecosystems [9789063695217]

People face a bewildering choice of new organizational design options. New organizational forms are sweeping across business, now that information tec…

rrp: £32.00
£27.43
Add to Cart
Delivery Usually In 6-10 Working Days
Hidden Persuasion: 33 Psychological Influences Techniques in Advertising cover photo

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising [9789063695316]

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than …

rrp: £19.99
£18.23
Add to Cart
Delivery Usually In 6-10 Working Days
Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property cover photo

Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property [9789063695200]

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected bu…

rrp: £28.00
£24.37
Add to Cart
Delivery Usually In 6-10 Working Days
Food Futures: How Design and Technology can Reshape our Food System cover photo

Food Futures: How Design and Technology can Reshape our Food System [9789063695170]

Food Futures will radically alter your ideas about consuming and producing food. Food designer Chloe Rutzerveld questions and explores new food produc…

rrp: £22.00
£19.78
Add to Cart
Delivery Usually In 6-10 Working Days
21st Century Solicitor: How to Make a Real Impact as a Junior Commercial Lawyer cover photo

21st Century Solicitor: How to Make a Real Impact as a Junior Commercial Lawyer [9781841133553]

This might be news: success as a twenty-first century solicitor is not dependent on your technical aptitude alone. Sorry. As well as the basic requ…

rrp: £18.99
£18.24
Add to Cart
Delivery Usually In 6-10 Working Days
222 Ways to Trick Yourself to Sleep: Scientifically Supported Ways to Fall Asleep and Stay Asleep cover photo

222 Ways to Trick Yourself to Sleep: Scientifically Supported Ways to Fall Asleep and Stay Asleep [9780349421803]

'Wide ranging, backed by science and research, informative and easy to understand, this is a great book for the sleep-deprived' Lisa Artis, The Sleep …

rrp: £12.99
£11.35
Add to Cart
Delivery Usually In 6-10 Working Days
23 Hours: Number 4 in series cover photo

23 Hours: Number 4 in series [9780749954413]

When vampire hunter Laura Caxton is locked up in a maximum-security prison, the cop-turned-con finds herself surrounded by murderers and death-row inm…

rrp: £7.99
£7.59
Add to Cart
Delivery Usually In 6-10 Working Days