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DEAL OF THE WEEK
Notorious: The Life and Fights of Conor Mcgregor
From an unknown prospect in 2013 to the first man to hold two world titles simultaneously, McGregor's knockout-filled march through the featherweight and then lightweight rankings sent shockwaves through the world. But as effortless as McGregor's heroics have seemed, his journey was far from smooth and his destiny anything but certain...
Influence: The Psychology of Persuasion
This classic book on human psychology has many imitators. It's a joy to read and shows how and why people do the things they do, based on six principles, including: Reciprocation (if you give something, the other person is wired to return; Social Proof (see what others have done before we act); and Liking (which probably speaks for itself!). Influence is one of the most recommended books by business leaders. See why...
From the founder of growthhackers.com comes this helpful guide for startups to, er, grow. With an easy writing style the authors go into how every company should go about it; namely building specific growth teams which cross divisions and departments. But which project should you work on first? The authors help your team work out logically and methodically, which projects to work on first, while always testing, testing and testing.